Use The Power of the Internet For Marketing
Posted By Grumpy Glenn and Judy on May 11, 2009
We, along with other local Farmers’ Market Vendors are being given the opportunity to do a short presentation at an Eating Local Workshop this week in Elizabeth, IL. The assignment is to spend a few minutes talking about how we have impacted the Eating/Buying Local movement. This blog, along with the Facebook Group we started - “Dubuque/Tri-State Area Farmers’ Markets” is our way of contributing. Here are a few pieces of info we are giving to attendees:
- Suggestion—develop a simple website—most larger hosting services such as Yahoo and Google have “do-it-yourself” site builders. If you don’t want a website, do a listing in Local Harvest.org so that there will be a page about your business to link to.
- Register your new website with many of the directories and “virtual” stores popping up on the internet catering to Farmers’ Markets and the Eating and Buying Local Movement.
- Write and submit online (and print) articles in your area of expertise and submit them to relevant informational websites or e-zines.
- To promote incoming links to your own website (search engines like this and will rank your site higher in the search list), start your own blog , or become a frequent contributor on other blogs. At the very least, frequently comment on other blogs and be sure that your signature includes a link to your website.
- Join Social Networking sites such as Facebook and Twitter. On Facebook you can also put up a “page” for your business. You can also become “fans” of other pages, and join “groups” that are comprised of like-minded individuals who are also advocates of your cause. When joining these groups and when making “friends” you are marketing yourself and your business each time you post a link, comment, photo or discuss anything.
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